The program
A brand management engine built and running in three months, for women leaders who need their voice heard and their work seen.
Who it is for
This program is most helpful for coaches and consultants who are primarily booked by referral. Founders and CEOs with companies that are solid but invisible. Creators with an audience but no engine supporting it.
The common thread is that your work is already performing well, but new clients can’t easily locate you.
How it runs
Each one feeds the next. Skip any of the first three and the fourth is guesswork.
What you already have
You will almost certainly already own things that work. Finding those is cheaper than building new ones.
Your market, not a template
This is the phase most people skip, and it is where most of the answers come from.
The plan proposed, before anything is built
You approve this before a single thing goes live. Nothing is implemented that you have not approved.
Let’s put the plan into action
Most consultants stop at phase three and hand you a plan. I stick around to implement the strategy, collect data, and make any necessary adjustments.
Tuned against real results
At the end of this you own all of it, and you choose who runs it.
Everything below is yours. Not licensed, not rented, not held on my accounts.
Competitor, market and industry research in full, not a summary of it.
Every channel, your site, your footprint and your process, written down.
Built from both, approved by you before anything went live.
Built and running. Outbound and inbound components.
In your name, with your logins. I work inside them, I do not own them.
A written guide of what works for you, so you or your team can keep it running.
I go through everything you have and everything your market is doing. You do not need to do much in this month beyond answering questions only you can.
You approve the plan, then I build and launch. Quick approvals mean a faster launch. Cold outreach starts slightly behind the rest, because sending domains need warming first.
We tune against real results, and I write the blueprint. By the end of this month, the engine is running and generating data.
Leads typically start arriving around day 60. When they sign depends on your own sales cycle, so I cannot put a date on retained business.
The fork in the road
You keep the engine and the blueprint, and you or your team carry it forward. You own all of it either way, so this costs nothing further.
I keep running and optimising the engine every month, for less than the program itself. Useful if you would rather spend your time on the work than on the upkeep.
Investment
paid upfront, full ninety days
$1,200 a month for three months, $3,600 total
optional, after the ninety days
three months paid upfront
$1,000 a month month to month
add-on to the program
paid upfront
$300 a month for three months, $900 total
Your first payment starts the program. The audit begins that week.
Monthly management runs in three-month commitments and cannot be cancelled partway through.
Ad spend and software subscriptions sit outside my fees and stay in your name.
Before you book
We change it. Phase three exists as a gate for exactly this reason. Nothing is built until you have read the plan and approved it. If the first version won’t work, it is far cheaper to find that out on paper than after it is live.
You can, but I would rather you not. The audit is usually where I find something you already own that works, which is better than building an entirely new thing. Skipping the first three phases means the fourth one is guesswork, and guesswork is what most people have already tried.
Not to start. The audit will tell us whether your site is the bottleneck. If it is, a redesign is available as an add-on rather than something I insist on, and plenty of engines run perfectly well on a site that is merely fine.
Most of it is required in the first month, answering the questions only you can, and in second month approving the plan. After that it is light. Quick approvals are the one thing that genuinely speeds up your launch.
Leads usually start arriving around day 60, but when they sign is governed by your sales cycle, not by me. If your cycle runs long, the engine can be working properly and the revenue still lands after the ninety days. That is why I report on leads rather than on closed business.
It usually makes it better. They know things about your business that could take me weeks to learn, and at the end they are the ones who inherit the blueprint. I would rather build it with them than around them.
Thirty minutes, no deck. Tell me what you have built, and where you are invisible. I will tell you what I would do about it.
Book a 30-minute call
