Blog
Brand, PR, and search visibility top tips.
Short pieces about what actually moves the needle for a business that is already good yet still invisible.
First up
These are the six topics I keep coming back to, so expect to see blogs further exploring them.
Your buyers are asking ChatGPT and Perplexity who does what you do. Here is how to find out whether your name comes up, and what to do about it when it does not.
The founder is usually the most interesting thing about the company, but the last thing anyone puts on the site. Why that is backwards, and what to do instead.
Most people pitching journalists are pitching the wrong thing to the wrong person at the wrong time. A look at what actually gets picked up.
Almost every brand I have worked with was already sitting on something that worked but had stopped running it. Identifying those strategies is cheaper than building new ones.
There is a point where modesty stops being charming and starts costing you money. How to tell when you have crossed that line.
The honest version of living a remote lifestyle. What has to be true for it to work, and the parts people don’t highlight.
In the meantime
Until the blogs above are posted, you can find my other writing on Medium and LinkedIn.
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