Proof
A few of the programs I have worked on, and what we built.
The case study listed below started as a single shopfront in Orange County and ended up on Good Morning America, Shark Tank, and in the celebrity boxes at Madison Square Garden.
Case study
Shahira Marei invented the cookie shot, a chocolate-lined cookie you drink milk out of, and she was selling it from one small bakery in Orange County. I was brought on in 2018 to run Facebook and Instagram ads.
In 2020, the storefront closed due to COVID, while I simultaneously took over as Marketing Director. Because of COVID restrictions, a product people queued up for at a counter suddenly had to be shipped, requiring the brand to drastically increase its visibility.
What I did
Six workstreams, all running at once.
Where I started in 2018
Facebook and Instagram were the first paid ads I ran, and they kept the lights on through the COVID closure.
Easter 2020
The DIY Cookie Shot Decorating Kit, built for families stuck at home during lockdown. It sold out within hours and earned national press. A shipped product that also got the brand written about.
More than twenty publications and TV appearances
Good Morning America, Shark Tank, and QVC more than once, alongside a long run of business and food press. Pitched and earned, not bought.
The Kardashian moment, and what it unlocked
Kourtney Kardashian posted the product after her children were sent samples. That one post opened the door to broader influencer work, along with other brand collaborations.
The founder was the story
We improved her positioning on LinkedIn and Instagram, secured podcast appearances, Forbes features, speaking appearances, and a TED talk in Egypt. People buy from a person, and Shahira was always the most interesting thing about the company.
Next up
We landed corporate partnerships that local bakeries do not get near, and set the groundwork for an expansion into Egypt, where Shahira is from.
Where it landed
All of it earned or negotiated
The cookie shots were served in the celebrity boxes at Madison Square Garden. The same product that started from a single shopfront in Orange County five years earlier.
Recent work
Search and lead generation, both of them completed within ninety days.
AI visibility, up from about 16% in the same month.
Commercial laundry is not a category buyers search by brand name. The job was to be the answer when a buyer asks an AI assistant who does this, and to turn that into actual enquiries.
24+ commercial leads a month, from a standing start.
A single account closed because of the engine we built.
One deal, generated from a pipeline that did not exist before the work started.
Ask me about this one on the call.
The rest
My full portfolio encompasses gaming, tech, entertainment, food and drink, luxury design and construction, running from 2018 to now. Every write-up has the same shape as the one above: who they were, what the audit found, what was built, and the results.
It is password protected because the contracts say it has to be. Ask me for the password, or I will walk you through the relevant ones on the call.
Thirty minutes. Tell me what you have built and where it stalls.
Book a 30-minute call
