Who is Mariya Pallais?

I went looking for work I believe in.

Brand, PR, and search visibility for women who have built something real.

I have spent more than a decade refining and amplifying other people’s brands, six of those years on one bakery that went from a closed shopfront to national television. I still do the same work, just from a different place now. Living in Phuket has allowed me to find joy in my personal life the same way I had already found it professionally.

Mariya waving at the camera underwater in a red mask

How I got here

I was going to be a barrel racer.

Mariya on horseback carrying the flag, seen through a barn doorway

That was the plan for a long time. Marketing was not on the list at all, yet somehow, I ended up in the marketing department at Airbnb. I learned how a brand voice is created and implemented, and found out I was good at it and enjoyed it.

Once I had learned what I could there, I left to start my own PR firm. I rebuilt it more than once and spent the pandemic working out which parts of the job were really mine. It comes down to this: research first, write a plan, get your approval, then build it.

These days the bulk of that work is completed through the agency side of Pink Fins. This, my own name, is reserved for the women I support one at a time with their branding identity and visibility.

How I work

My non-negotiables

These are my commitments, not a methodology.

One

Complete transparency

The audit, the research, the plan, the accounts. All of it is open to you, and nothing is built behind a curtain.

Two

I do not overpromise

I will tell you what ninety days can realistically do and what it cannot. If I think you are better off spending the money elsewhere, I will say that instead of selling you a program.

Three

You get me

Not a pod of juniors, not an account manager relaying messages. I take a small number of clients so that stays true.

Four

You own it

Every account is in your name with your logins. When the ninety days end you keep the engine whether or not you keep me.

Featured

Where my work and opinions have been highlighted

Interviews and podcasts, mostly about building something that funds the life you actually want.

Podcasts

AgencyRise Podcast Building an Agency Around Freedom Watch on YouTube Zing Entrepreneurship and Deep Waters Watch on YouTube

Articles

Panels

For clients

Features I have landed for my clients.

Coverage and placements earned for the brands I have managed and supported.

Good Morning America Shark Tank TEDx Inc. Disney Plus Forbes Madison Square Garden Roc Nation

Off the clock

Dive. Work. Travel.

Diving took over. I picked it up a few years ago and then rearranged my life around it. That is how I ended up working from Roatán, Australia, Thailand, and then wherever the water was good that month.

My wife and I write about that through our WanderGays website and social media. We use WanderGays to write about balancing work and travel, and we are honest about the wins and the struggles.

While I am on land, I can be found playing padel, typically far too aggressively for my skill level.

WanderGays →

Mariya surfacing in choppy grey water

Let’s chat.

Thirty minutes, no deck. Tell me what you have built and where you want to be seen. I will tell you what I would do about it.

Book a 30-minute call