Blog

My soap box

Brand, PR, and search visibility top tips.

Short pieces about what actually moves the needle for a business that is already good yet still invisible.

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Latest

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Practical guides to the questions clients ask me most.

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Wikipedia

How to Get a Wikipedia Page (And Whether You Should)

What Wikipedia requires before it publishes a page, and whether you should try.

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Brand voice

How to Define Your Brand Voice (With Examples)

How to choose the words that make your business sound like you everywhere.

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Professional bio

How to Write a Professional Bio: Format and Examples

How to write your 50, 100, and 250-word bios, with examples you can adapt.

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Op-eds

How to Write an Op-Ed That Editors Publish

How to write an opinion piece that local and trade editors want to publish.

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Media training

What Is Media Training? How to Prepare for Interviews

What media training covers, and how to prepare for an interview on your own.

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Media pitch

How to Write a Media Pitch (With Samples)

Three pitch samples, subject lines, and a follow-up email that gets replies.

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AI visibility

Where Does ChatGPT Get Its Information?

Where ChatGPT’s answers come from, and what that means for your business.

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Marketing plan

How to Build a 90-Day Marketing Plan

A month-by-month plan that takes a small business from one clear goal to a working system.

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Website copy

How to Write an About Page

What to put on your about page so a stranger trusts you enough to book a call.

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Speaking

How to Get Speaking Engagements

How to find your first stages and turn every talk into new clients.

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Coaching

How to Get Coaching Clients

Where steady coaching clients come from, and how to turn discovery calls into bookings.

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Podcasts

How to Get on Podcasts as a Guest

How to find the right shows and pitch them, then turn each interview into new clients.

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Thought leadership

How to Become a Thought Leader

What a thought leader is, and the steps to become the name people quote in your field.

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Brand messaging

How to Write a Brand Messaging Framework

How to write the words that describe your business, so every page says the same thing.

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Brand audit

How to Do a Brand Audit

What to gather, what to check, and how to turn what you find into a plan.

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Digital PR

How to Get Press Coverage for Your Small Business

How to find the story a reporter wants, and write a pitch that gets answered.

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AI visibility

How to Show Up in ChatGPT Answers

How AI assistants decide which businesses to name, and what to change so yours is one of them.

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Brand strategy

What Does a Brand Strategist Actually Do?

What the job involves, and how it differs from hiring a marketing agency.

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Personal branding

Personal Branding for Female Entrepreneurs

For founders whose work is strong but still hard to find online, and where to start.

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Marketing leadership

What Is a Fractional CMO?

What a fractional CMO does and costs, and the signs your business is ready for one.

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Lead generation

Organic Lead Generation for Consultants

How to bring in steady inquiries without paying for ads.

Elsewhere

I also write on Medium

More of my writing lives on Medium and LinkedIn.

Medium LinkedIn

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