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Brand, PR, and search visibility top tips.
Short pieces about what actually moves the needle for a business that is already good yet still invisible.
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Practical guides to the questions clients ask me most.

What Wikipedia requires before it publishes a page, and whether you should try.

How to choose the words that make your business sound like you everywhere.

How to write your 50, 100, and 250-word bios, with examples you can adapt.

How to write an opinion piece that local and trade editors want to publish.

What media training covers, and how to prepare for an interview on your own.

Three pitch samples, subject lines, and a follow-up email that gets replies.

Where ChatGPT’s answers come from, and what that means for your business.

A month-by-month plan that takes a small business from one clear goal to a working system.

What to put on your about page so a stranger trusts you enough to book a call.

How to find your first stages and turn every talk into new clients.

Where steady coaching clients come from, and how to turn discovery calls into bookings.

How to find the right shows and pitch them, then turn each interview into new clients.

What a thought leader is, and the steps to become the name people quote in your field.

How to write the words that describe your business, so every page says the same thing.

What to gather, what to check, and how to turn what you find into a plan.

How to find the story a reporter wants, and write a pitch that gets answered.

How AI assistants decide which businesses to name, and what to change so yours is one of them.

What the job involves, and how it differs from hiring a marketing agency.

For founders whose work is strong but still hard to find online, and where to start.

What a fractional CMO does and costs, and the signs your business is ready for one.

How to bring in steady inquiries without paying for ads.
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